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DIGITAL MEDIA & OUTREACH MANAGER

-Posted August 1st, 2018

Foster Pride is a non-profit that helps youth in foster care develop their talents and build self-esteem through mentoring relationships and the arts. We were named “One of NYC’s 4 Top Charities” by CBS.com. As Digital Media and Outreach Manager, you will be in charge of all digital & social fronts for Foster Pride. This includes all aspects of content planning, content creation, and marketing strategy for social, newsletters, and website, and events. Must be organized and a self-starter.

CONTENT CREATION: Photography & Graphic Design

-On-site photography at select events and classes
-Import, edit, and send out photos to various partners and staff to share and repost -Manage and organize Foster Pride Dropbox account
-Create banners, logos, and graphics to implement across digital media platforms -Coordinate and brainstorm photo shoot ideas to create content across online platforms

CONTENT PLANNING & IMPLEMENTATION: Social Media and Mailing List

-Schedule daily content across social platforms using Later App

-Create caption copies for each post, consistent with Foster Pride’s tone and voice -Design and implement email blast campaigns using Mailchimp

MARKETING STRATEGY:

-Devise new marketing strategies to drive online traffic and donations -Optimize and adapt social media strategy to trends or changes in platforms -Maintain Instagram automation software
-Establish partnerships with brands and influencers to boost online presence

DONOR MANAGEMENT AND OUTREACH:

-Expand and manage contact and donor databases (e.g., DonorTools) -Archive thank you letters for individual and corporate donations -Create labels and order necessary materials for mailings, art classes, etc. -Arrange for all donations to Foster Pride to be picked up/delivered -Facilitate annual yarn and book donations

WEBSITE:

-Maintain and update website using Squarespace
-Ensure content across social media platforms is consistent with content on website

ORGANIZATIONAL MANAGEMENT & EVENTS:

-Assist in planning Foster Pride’s annual benefit -Field correspondence from Executive Director

QUALIFICATIONS:

Required

  • 3-5 years of related experience developing copy for websites, digital advertising, blogs and social media.

  • Degree in communication, marketing, or related field is desirable but not required.

  • Demonstrated knowledge of digital marketing and communication best practices, particularly in a nonprofit context.

  • Capability to develop relevant and engaging content for social media channels that resonates with Foster Pride’s audience.

  • Exceptional written communication skills and attention to detail.

  • Ability to implement and analyze email marketing campaigns using platforms

    such as MailChimp.

  • Highly efficient and a self-starter, with ability to prioritize and execute

    projects.

  • Proven ability to develop expertise, and stay on top of trends in the

    complicated and ever-changing field of digital media.

  • Knowledge of the following applications and software is preferred:

Adobe Photoshop, Illustrator, or Lightroom; Later App; MailChimp; Squarespace; HTML knowledge preferred but not required

SUBMITTING YOUR APPLICATION:

Please submit a cover letter and resume, along with 2 references to: contact@fosterpride.org